Sales and Marketing Team

J. Patrick Rodgers

J. Patrick Rodgers


Grapefruit juice runs through this man’s veins. Pat has been in the citrus business for 38 years. He graduated from Eastern Michigan University and went right to work for Dole Food Company. That vast experience has given him working knowledge of everything from bananas to premium grapefruit.

Pat was a natural fit into the Greene family operation back in 1993 when he established Greene River Marketing, Inc. His innate marketing skills and dynamic personality have introduced Indian River County citrus around the world.

Golf, fishing and reading are Pat’s favorite ways to relax.

Dave Haller

Dave Haller

Vice President Sales & Marketing

Dave was born in Pennsylvania and grew up in Connecticut. Always an athlete he attended Eckerd College on a baseball scholarship.

His introduction to the citrus industry came as a National Accounts Manager for Dole Food Company. Having a wide scope of the process of moving citrus from grove to consumer is extremely beneficial for the company as well and its customers.

Dave and his wife Rebecca have two daughters Grace and Claire.

Golf balls flow throughout Dave’s mind, body and spirit. He is beyond an avid golfer, any spare second that he has he is working on his game. He has reached his goal of becoming a scratch golfer!

Derek Rodgers

Derek Rodgers

North American Sales Manager

Derek graduated from Webber International University with a degree in Marketing. He played college level baseball for four years.

In order to gain a working knowledge of the industry, Derek spent six years in the produce industry prior to coming to Greene River. He then spent two seasons working in harvesting before joining the sales team.

This man is all about his family. When it is time to relax you will find him playing with his son Jaxon. An all round sportsman Derek loves to fish, hunt, and golf.